Media Kit

Table of contents   

1. Contact Information

2. Product information -

Myfootshop.com has two products:

     A. Trusted medical knowledge -

          The Myfootshop.com Knolwedge Base is a collection of over 130 articles on foot and ankle conditions.  The articles include a summary, review of symptoms and in-depth discussion of each condition.  Knowledge base articles are written to be consumer oriented but detailed enough to be used by medical providers.  The articles contain images and video of conditions. 

     B. Foot care products matched to each knolwedge base condition -

          Each knowledge base article contains a link to foot care products that are specifically chosen to treat that specific condition.

Myfootshop.com uses a unique method of intregrating medical knowledge and medical products.  Medically Guided Shopping™ is the trade marked method used by Myfootshop.com to help consumers save time and money.  Myfootshop.com is designed to enable self-directed care so that consumers can easily research their conditions and find the most appropriate product.  When a little extra care is needed, certified product specialists are available by phone, email or by chat.

Myfootshop.com uses Medically Guided Shopping™ to help you find the right diagnosis and the right product, the right way.

3. Mission statement -

      Short -

          Myfootshop.com is the leader in an effort to democratize health care by using the internet as a tool to improve health care literacy.

      Long -

          Founded in 1999, Myfootshop.com is an educationally driven e-commerce web site focused on foot and ankle care.  The engine that drives Myfootshop.com is the foot and ankle knowledge base.  The knowledge base is a collection of over 130 articles that describe the most common foot and ankle problems.  The knowledge base articles include a summary of the condition, review of symptoms and an in-depth description of the problem.  Treatment recommendations are provided along with foot care products specifically chosen by our medical staff to treat each condition.  Knowlege base articles also include images of the conditions and many videos of surgical procedures.  All articles are peer reviewed by an open source editorial board.  'Myfootshop.com helps you find the right diagnosis and the right product, the right way.'

4. Media resources

     A.  Fact Sheet
     B.  Founder's Bio
     C.  The story of Myfootshop.com

Whenever you wrtite a review or post regarding Myfootshop.com, please let us know so that we can add it to our Reviews and Press Releases.

5. Jeff and Thalia are available for public speaking.

Topics for public speaking include:

     Thalia
        A. Women in busines
        B. Building your brand
        C. Team building for entrprenuers

     Jeff
        A. Taking medicine from brick and mortar to the web - 'Bricks and clicks.'
        B. The democratization of health care - how the Internet opened the back door at the medical office.
        C. Taking your idea to market - how to use the Internet to leverage your idea

6. Interview resources

    Sample interview questions

        Thalia - as operations director
          1. What is Medically Guided Shopping™ and how is it new to health care?
          2. How does Medically Guided Shopping™ help consumers?
          3. Are your products different than what is found in the local drug store?
          4. What kinds of consumers would benefit from Medically Guided Shopping™?
          5. How does Myfootshop.com interact with social media and how does that benefit consumers?
          6. In what ways do you interact with cusotmers?  email?  Chat?  Social media?
          7. As an attorney, have you found your training helpful at Myfootshop.com?

        Jeff - as medical director
          1. What is Medically Guided Shopping™ and how doe it help consumers?
          2. How is Myfootshop.com used by medical providers?
          3. Is Myfootshop.com used to satisfy meaningful use for government backed electronic health records?
          4. What are some examples of real-time use of Myfootshop.com in health care?
          5. Do you use social media to diaganose problems?
          6. What kinds of issues do you run into mixing social media and medicine?
          7. How do you use your medical training at Myfootshop.com?

7. Reviews, lectures and press releases

• Bricks to Clicks - Newark/Heath Rotary, Newark, Ohio  6/19/14
• Newark Advocate - Local podiatrist runs medical website to help patients  8/25/14 https://www.newarkadvocate.com/story/news/local/aces-of-trades/2014/08/24/local-podiatrist-runs-medical-website-help-patients/14542453/
• Practical E-commerce 8/28/14 Lessons Learned - Myfootshop.com renewed by Tech Incubator https://www.practicalecommerce.com/articles/72298-Lessons-Learned-MyFootShop-com-Renewed-by-Tech-Incubator 
• Insureon.com blog, Retirement Saving Tips For Small Business Owners. https://www.insureon.com/blog/post/2014/11/05/jeff-oster-retirement-saving-tips-for-small-business-owners.aspx
• Dining with Diabetes.  Ohio State University Extension Office, College of Food, Agriculture and Environmental Sciences, Newark Campus.  
• Bliss Mishler.  Can Crunches Fix Bunions?  Dance Magazine January 2015 122-123.